The Numr Journal

Insights

Field notes, playbooks, and points of view on turning customer feedback into action across the whole organization.

A call-centre headset with its microphone boom extended, hanging on the edge of a desk partition. Voice of the Customer & Feedback

Close looping: an operating guide to the inner loop

Closing the loop means responding to and resolving customer feedback until the issue is fixed. See what closed-loop feedback is, the trigger types, and how to do it.

Amitayu Basu 15 min read
Why is Net Promoter Score® not a Percentage? cover image NPS & Loyalty Metrics

No, Your NPS Is Not a Percentage

Is NPS a percentage? No. See what the Net Promoter Score scale of -100 to +100 really means, with the formula and a worked example.

Gourab Majumder 6 min read
What is Net Promoter Score®? cover image NPS & Loyalty Metrics

What Is Net Promoter Score? The Metric, and What to Do With It

Net Promoter Score (NPS) measures customer loyalty on a -100 to +100 scale from one question. See what NPS means, how it is scored, and what to do with it.

Gourab Majumder 5 min read
A young child laughing, photographed close up in black and white, with a pale flower held up beside their face. NPS & Loyalty Metrics

Customer satisfaction metrics: how one question became CSAT, NPS and CES

The main customer satisfaction metrics are CSAT, NPS, and CES. See what CSAT score is, how to calculate it, what a good score looks like, and how to act on it.

Gourab Majumder 13 min read
Abstract Numr artwork: a row of analogue gauges, two lit. NPS & Loyalty Metrics

What Is Customer Effort Score? And What Your CES Number Cannot See

Customer Effort Score (CES) measures how easy it is to deal with you. See what CES is, the Net Easy Score formula, what a good score is, and how to act on it.

Amitayu Basu 17 min read
What is brand experience management? Definition, types and tools cover image Customer Journey & Experience

Brand Experience Management: Definition, Components and Measurement

What brand experience management is, how it differs from CXM and brand management, its components, and how to measure it against CX metrics.

Gourab Majumder 9 min read
What is brand experience (BX)? How does it relate to CX? cover image Customer Journey & Experience

What Is Brand Experience (BX), and How Does It Relate to CX?

Brand experience is every interaction a customer has with your brand. See what BX means, how it differs from CX, examples, and how to measure it.

Gourab Majumder 6 min read
Two gauge dials reading different values, illustrating that the same customers produce different NPS scores depending on the survey mode. NPS & Loyalty Metrics

What Is a Good NPS Score? First Ask How It Was Measured

A good NPS is above 0, with 30+ good and 50+ excellent, but the real answer depends on your industry and region. See the benchmarks and how to read them.

Amitayu Basu 11 min read
How to measure the effectiveness of service recovery in CXM? cover image Voice of the Customer & Feedback

Service Recovery: How a Fixed Failure Becomes Loyalty

Service recovery turns a service failure into loyalty. See the definition, the recovery paradox, proven strategies, the 5 A's, and how to measure it.

Gourab Majumder 6 min read
Research & Analytics

Customer Experience Analytics: Turning CX Data Into ROI

How CX analytics connects to revenue: driver analysis, churn prediction, and the gap between reporting on experience and acting on it.

Gourab Majumder 9 min read
AI & Text Analytics

Emotion in Customer Experience: How Feeling Drives Loyalty

Emotion drives loyalty more than features or price. See why emotion in customer experience matters, the business impact, and how to measure it with sentiment analysis.

Gourab Majumder 4 min read
CX Strategy & Trends

Customer Engagement: What It Actually Measures and How to Improve It

Engagement is behaviour, not sentiment. How to define it, measure it with behavioural signals, and avoid mistaking activity for value.

Gourab Majumder 9 min read
NPS & Loyalty Metrics

How to Calculate NPS: The Formula, With a Worked Example

How to calculate NPS: subtract the percentage of Detractors from Promoters. See the formula, a worked example, the common mistakes, and when to measure.

Gourab Majumder 5 min read
CX Platforms & Technology

Introducing Numr Alerts Management System

An introduction to Numr AMS

Gourab Majumder 2 min read
Why Traditional CX Platforms Fail to Deliver Actionable Customer Insights cover image CX Platforms & Technology

Why Traditional CX Platforms Fail to Deliver Actionable Customer Insights

CX platforms not delivering insights? Learn why traditional tools fall short and how to get actionable customer data. Explore now.

Gourab Majumder 37 min read
Two Wheeler NPS® Study- Honda, Hero, Suzuki, and more cover image Industry NPS Benchmarks

Two Wheeler NPS® Study- Honda, Hero, Suzuki, and more

NPS focused survey of two-wheelers in India

Gourab Majumder 3 min read
Survey- Indian Smartphone brands’ NPS®; Samsung, Xiaomi, Oppo, and more cover image Industry NPS Benchmarks

Survey- Indian Smartphone brands’ NPS®; Samsung, Xiaomi, Oppo, and more

NPS study of top smartphone brands in India

Gourab Majumder 4 min read
Industry NPS Benchmarks

Online Pharmacies NPS® Study- Netmeds, 1mg, and more

NPS focused study of online pharmacies.

Gourab Majumder 3 min read
Industry NPS Benchmarks

Online Jewelry NPS®- CaratLane, Blue Stones, Tanishq, and more

NPS benchmarking for online and offline jewelry chains in India

Gourab Majumder 4 min read
Industry NPS Benchmarks

Online Grocery Apps and Supermarket NPS® Survey

NPS survey of online grocery delivery apps

Gourab Majumder 4 min read
Industry NPS Benchmarks

NPS® of Indian Banks; ICICI, HDFC, Axis, and more- Numr

NPS and growth survey of Indian banks

Gourab Majumder 3 min read
Industry NPS Benchmarks

Mutual Funds NPS® Survey- Axis, Birla Sun, HDFC, ICICI, and more

An NPS study of mutual funds in India

Gourab Majumder 3 min read
Industry NPS Benchmarks

Multiplexes NPS®- INOX, PVR, Cinemax -Which scores the highest in customer satisfaction?

A survey about multiplexes.

Gourab Majumder 4 min read
Industry NPS Benchmarks

Insurance NPS® Report- NUMR survey

An NPS survey report of insurance companies in India

Gourab Majumder 3 min read
NPS & Loyalty Metrics

How to reduce customer effort with Net Easy Score to increase Loyalty

The lesser the effort it takes for a customer to get a problem solved, the more likely they are to be loyal.

Gourab Majumder 4 min read
Industry NPS Benchmarks

Hospitals Patient Satisfaction Scores- Apollo, Fortis, Max, and more

Survey about Patient satisfaction score of major hospital chains

Gourab Majumder 4 min read
Industry NPS Benchmarks

eCommerce Fashion NPS Survey- Flipkart, Amazon, and more

NPS study of e-commerce websites in India

Gourab Majumder 4 min read
Industry NPS Benchmarks

Auto Industry NPS® survey- Hyundai, Maruti, Honda, and more

NPS study of auto companies in India

Gourab Majumder 3 min read
Industry NPS Benchmarks

Air Conditioner NPS®- Samsung, LG, Voltas, and more

NPS survey for air conditioner brands in India

Gourab Majumder 3 min read
CX Platforms & Technology

9 Features Enterprises Should Look for in a Customer Experience Platform

Choosing a CX platform? Explore 9 key features that drive customer insights, engagement, and business growth. Find the right solution today.

Gourab Majumder 38 min read

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