Customer Experience Management [CXM]

Surveys tell you the score.
Numr tells you what happens next.

Every stage of every customer's journey, quantified against the odds they buy again, renew, or leave.

See the platform
CJ
Customer Journey
Customer 4821 · anonymized
First interaction · 12 Mar 2024
Total interactions: 08
CRM FIELD 12 Mar 2024
Account created
Model: Sedan XL 2.0
SERVICE EVENT 18 Mar 2024
Vehicle delivered
Delivery confirmed at dealership
SURVEY 20 Mar 2024
Post-purchase NPS
Score: 9 / Promoter
SERVICE EVENT 14 Sep 2024
First service completed
Workshop visit, 2 line items
SURVEY 14 Sep 2024
Service satisfaction
Very satisfied
CRM FIELD 15 Sep 2024
Warranty status
Active, expires 2027
SURVEY 16 Sep 2024
Ease of booking
Rating: 4 / 5
SERVICE EVENT 02 Mar 2025
Next service due
Reminder scheduled
Journey Outcome High Impact
Service completed 14 Sep 2024
Predicted to rebook Next service
10X more likely to return for the next service
Ingested by API.
No survey involved.
Experience here, tied to
what they do next.

Who runs on Numr CXM

The CX system behind enterprises that cannot afford to get it wrong: banks, insurers, automakers, and airlines across the world.

Banking
SBI Securities Axis Bank SBI Card Axis Direct HDFC Mutual Fund Wealth360 One
Insurance
Tata AIA Max Life IndiaFirst Life die Mobiliar
Automotive
Maruti Suzuki Toyota Volkswagen Skoda Royal Enfield GM Ather
Others
Akasa Air Colt Jet Airways Uber
The state of the category

Every platform claims the same four things.

Omnichannel listening. AI insight. Closed loop. Business impact. The features are all there.

The gap isn't a missing feature. It's whether any of it changes what actually happens. That's the operating gap.

The score moved. Nobody can say what changed because of it.

The insight was right. The action never got an owner, a deadline, or a record.

The journey crosses six teams. No one can pull it up for one customer.

The AI is ready. Legal won't let it touch customer data.

The analysts keep saying so: Forrester, Gartner, McKinsey, Bain.
0102030405 Every customer
So no feature list. Five questions instead.

Five questions. Five screens. No adjectives.

01

Can you show me a customer who never answered a survey?

app.numr.io / profile-table
N ACME Company workspace
Dana Whitfield
Profile Table widget builder
▶ Run </> Guide (x) Variable Save and Close
Enter title
Show Customer Journey + Add New Column
Journey
ID
Name
Email
Comment
View
****
Jordan Avery
j.avery@example.com
Still waiting on a resolution for the service delay…
View
****
Riley Chen
r.chen@example.com
Delivery arrived later than promised, no update…
View
****
Morgan Diaz
m.diaz@example.com
Received a different product than what I ordered…
View
****
Sam Patel
s.patel@example.com
Charged twice but only one order was placed…
View
****
Alex Kim
a.kim@example.com
The product was great, thanks!
View
****
Taylor Reed
t.reed@example.com
Quick and efficient service overall…
Customer Journey ×
First interaction: 2023-02-21 Total interactions: 08
Service Visit · GXSent: Tue, Feb 21, 2023
NPS Score10
Event Details
Field
Value
Customer
Customer 4821
VIN
•••• ••4C
Model
SEDAN LX
Survey Details
Question
Answer
Brand NPS
10
Dealer NPS
10
Serviced as requested
Yes
Open Text
Dealer Comment
Very satisfied with the service. The work on the vehicle was done quickly and efficiently.
Record Ingested · APIFeb 24, 2023
no survey
Event Details
Field
Value
Customer
Customer 4821
VIN
•••• ••4C
Source
API import
Anniversary StageJan 07, 2024
NPS Score9
Survey answers, where they exist.

Where a survey was actually answered, the exact question-and-answer pairs are pinned to that event.

Ingested by API. No survey involved.

This interaction entered the timeline straight from the API. No survey was ever sent, and the customer still has a full profile.

02

What is a better experience worth?

viz.numr.app

Journey Outcome

Impact

How the experience at each stage changes the odds of the next outcome. Read each multiplier as change in odds, not a promise of revenue.

All customers
Last 3 Months
n = 5,400 completed journeys · masked IDs · odds vs. baseline experience
High impactMid impactLow impact
STAGE 01
Shop
Experience index 84
3X
more likely to purchase
High impact
STAGE 02
Buy
Experience index 80
1.3X
more likely to recommend
Mid impact
STAGE 03
Usage
Experience index 88
5X
more likely to recommend
High impact
STAGE 04
Service
Experience index 76
10X
more likely to return for the next service
High impact
STAGE 05
Repair
Experience index 79
1.2X
more likely for the next repair
Low impact
Illustrative data
Tied to the next outcome.

Experience at each stage, scored against what the customer does next.

03

Who fixed it, and can you prove it?

alert.numr.app
N NUMR Template
RMRiley Morgan
Customer 6
Open:7/1/26, 11:20 AM
Time Overdue:7/3/26, 11:20 AM
Status:Waiting On Us
Assigned To:Riley Morgan
Notes
Email
Call
Upload
Survey
Alert Details
Select Activity
Select Members
Activity Customer Journey
Today
Alert Status Wed Jul 08 2026
Note: Waiting for IT
Riley Morgan moved ticket from New to Waiting On Us.
Status Change Note Wed Jul 08 2026
Note: Waiting for IT
Riley Morgan left a note
Illustrative data
Alert Analysis LAST 30 DAYS
Avg days to close1.2
Closed within SLA92%
Overdue0
The loop reports on itself.

Time to close, SLA hit rate, overdue. Leadership can read it.

Every move, on the record.

Who changed what, and when. Nobody opts in.

04

How do you get to the answer you can act on?

monitor.numr.app
N NUMR Template
ABAnalyst
Onboarding Dashboard
ADD WIDGET
KPI Gauge +
Sentiment +
Priority Box +
Key Drivers +
VOC +
Key Drivers of NPS
Prioritize Leverage Improve Maintain Driver Performance Impact on NPS
Speed of Account OpeningDigital Application ExperienceCommunication ClarityStaff SupportDocumentation
Widget Builder
Chart type
Bubble
X axis title
Driver Performance
Y axis title
Impact on NPS
Label position
Inside Outside
Font weight
R B
Illustrative data
Syna Lens
Top-2-Box CSAT is 74%. The distribution tells a sharper story. 26% give 1 to 3. That is a quarter of customers walking away unhappy.
CSAT [Rating] 18% 3% 5% 20% 54%
Ask a question about your customers
05

Will legal and the regulator sign off?

YOUR INFRASTRUCTURE NUMR CLOUD RESIDENCY BOUNDARY customer data tokenization module structured PII tokenized at source de-tokenize API re-identify locally dashboards re-identified locally delivery processes tokens free-text redaction PII stripped on ingest processes free text analysis processes tokens Sense classification our classification and tuning layer processes tokens tokens only results, tokenized Structured PII tokenized at source · Free-text PII redacted on ingest · Re-identification only inside the firewall
ai.numr.app
N NUMR Template
AB
Onboarding Categorization ✎ Edit
BUILD MODEL FINE TUNE TEST LOG
Set Context See Prompt Minimum 25 characters ▾
Save Publish
NameNumber of commentsActive
Overall Onboarding Experience1,899
Account opening1,951
Seamless onboarding journey1,792
Minimal manual intervention420
Hassle-free experience730
No repeated steps794
+ Add New L3 Category
Turnaround time of opening the account627
Clarity on process for account opening775
+ Add New L2 Category
Documentation Support1,730
Communication985
+ Add New L1 Category
Illustrative data
BUILD MODEL FINE TUNE TEST LOG
Deployment history
Deployment DateDeployed ByModel NameAction
May 27, 2026 Analyst classification model v4 View Categories
The scorecard

You asked five hard questions. None came back empty.

01 The whole journey, survey or not
02 The next outcome, quantified
03 The fix, on the record
04 The answer, built or asked
05 PII kept inside your firewall

Most platforms are built to win one or two of those and talk their way past the others.
Numr was built to be strong on all five.

events in, by API Sense tags in Monitor tables Journey embedded in Action tickets Syna Lens the AI analyst, answers in plain words The loop reports on itself Collect captures feedback, email, SMS, WhatsApp Interpret classifies open feedback Monitor analyzes, down to each journey Action closes the loop, on the record Admin: roles and residency, under everything.
The people behind the platform

Run it yourself. Or hand it to us. Your call.

The platform is built for self-serve, and plenty of teams run it that way. But you never have to. Numr's own engineers deploy and integrate it, our configuration specialists tune it to your business, and our analysts can run the analysis itself, end to end. Choose per project. The choice stays yours.

Build.

Our engineers wire the integrations, connect your databases, and stand up the on-premise module.

Configure.

Our specialists set up what to ask, what to measure, and how your data connects.

Analyze.

Our analysts take on the projects that stall elsewhere, like linking data sources across the whole organization.

All three are Numr people, not a third-party integrator, working wherever you operate.

Deployed, not promised

Fits the stack you already have.

Most platforms ask your organization to reorganize around them. Numr connects to your CRM, core systems, and service events by API and builds the full journey from where the data already lives. Run it on your infrastructure or ours. Roles, routing, and contact frequency are governed at the platform level, so fifty programs across a dozen business units behave like one.

IndiaFirst Life: from score to root cause.

A leading life insurer mapped its customer journey with Numr, and text analysis of open feedback surfaced what the rating scales had missed: website friction hitting high-value customers managing policies digitally. Targeted fixes followed, and for the first time the CX team had a structured framework connecting the score to specific, fixable causes rather than a number to report each quarter.
Read the story

The team is very responsive and responsible, and their "fix it" mindset gets things done in the right way, with the agility any fast-paced organization needs. The insights gleaned helped the organization plan effectively.

Averee Burman
Director, Sales & Marketing, Ather

Numr's predictive analytics is a game changer for our CX strategy. They don't just deliver insights, they help us act on them seamlessly. It's a true partnership that elevates our customer experience.

Ramita Vyas
VP & Head of Customer Experience, Akasa Air

Our customers and our community are constantly evolving, and we aspire to stay ahead of the curve on consumer expectations and trends. Working with Numr, we are ensuring every interaction our customers have with us is a positive one.

Puneet Sood
Global Head of CX, Market Intelligence & Breakthrough Projects, Royal Enfield

Bring your hardest question.

A Numr demo is not a slideshow. Pick a customer, and we will open the journey. Pick an outcome, and we will show what drives it. Ask who fixed the last detractor, and we will show you the record, with names and timestamps. If a platform cannot do this live, you have learned something useful too.