Proof, not promises

Case studies

Real, anonymized results: how the experience changed, what teams did about it, and how we proved it worked.

Other

Zomato: Promoters Spend 39% More, and Detractors Are the Leak

Six months of Zomato data: promoters order 39% larger baskets than detractors, but passives reorder just as often as promoters. The leak is detractors.

Zomato
Transforming Passenger Experiences Using Advanced Analytics for a Leading Indian Airlines Company cover image Airlines

The Delay You Cannot Fix, and the 12 Points You Can Recover

Delays cost this airline 47 NPS points and could not be engineered away. Telling passengers six hours earlier recovered 12 of them. Here is how.

a leading Indian airline
Strengthening Supply Chains with AI-Powered CX Analytics for an FMCG Leader cover image Other

This FMCG Brand Cut Trade Incentives and Partner Loyalty Went Up

Channel partners were being paid to stay. Measuring what they actually valued lifted partner NPS by 16 points while cutting incentive spending 8%.

a leading FMCG company
Revolutionizing Customer Feedback for an Indian Insurance Leader cover image Insurance

We Told This Insurer Their NPS Was Wrong. Then We Proved It.

Telephonic surveys reached 1% of customers and returned an NPS in the 80s. The real number was in the 60s. Here is how the insurer found out.

roughly 8% Response rate
a leading Indian insurer
Optimizing Call Center Operations to Reduce Churn and Boost Revenue for an Indian Insurance Leader cover image Insurance

The Call Centre Was This Insurer's Highest-Churn Touchpoint

Customers churned at 5%. Those who called support churned at 16%. The difference between promoters and non-promoters inside that group was worth 8 points.

a leading life insurer
Transforming Customer Feedback into Loyalty with Data-driven CX Strategies for a Leading Digital Infrastructure Company cover image Other

Colt Replaced Transactional NPS With Net Easy Score

Colt's transactional NPS was not predicting behaviour. Switching to Net Easy Score produced scores of 71.4 in Europe and 46 in Asia, and a 17 point service gain.

Colt
Embedding Customer Experience into Business DNA with AI-Backed Strategies for Automobile Giants Toyota Kirloskar cover image Automotive

Toyota Kirloskar: A 23 Point NPS Gain in One Year

Toyota Kirloskar's NPS had plateaued and dealer feedback arrived too late to act on. Real-time measurement lifted NPS 23 points and response rates 300%.

Toyota Kirloskar Motor
Retail Branch Efficiency: AI-Driven CX in Banking cover image Retail Banking

Feedback That Arrived 45 Days Late Was Not Feedback

Branch feedback reached this bank up to 45 days after the visit. Fixing collection nearly tripled response rates and put resolution inside 24 hours.

20-25% (from 8-9%) Survey response rate
one of India's leading banks

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