Automotive

Shop, buy, drive, service, repeat.
Every stage, tied to the next.

From test drive to trade-in, Numr quantifies how experience at each touchpoint changes the odds an owner returns, for service and for the next car.

See the platform
viz.numr.app

Journey Outcome

Impact

Meridian Auto · how each stage changes the odds of the next outcome.

Shop
3X
more likely to purchase
Buy
1.3X
more likely to recommend
Usage
5X
more likely to recommend
Service
10X
more likely to return for the next service
Repair
1.2X
more likely for the next repair
Illustrative data

The ownership journey

Every stage of ownership, tied to the next.

Illustrative data
viz.numr.app

Journey Outcome

Impact

Meridian Auto. How the experience at each stage changes the odds of the next outcome. Read each multiplier as change in odds, not a promise of revenue.

All owners
Last 12 Months
n = 8,400 completed journeys · masked IDs · odds vs. baseline experience
High impactMid impactLow impact
STAGE 01
Shop
Experience index 84
3X
more likely to purchase
High impact
STAGE 02
Buy
Experience index 80
1.3X
more likely to recommend
Mid impact
STAGE 03
Usage
Experience index 88
5X
more likely to recommend
High impact
STAGE 04
Service
Experience index 76
10X
more likely to return for the next service
High impact
STAGE 05
Repair
Experience index 79
1.2X
more likely for the next repair
Low impact
Modeled odds change vs. a baseline experience. Directional, not a guarantee of revenue.
Open regression detail

Service changes the odds most. Handle it well and an owner is 10X more likely to return for the next service. That is the second sale, and it is won or lost at the dealership.

The problem

Where the second sale leaks away.

Gamed dealer scores

Satisfaction gets managed or faked at the dealership.

Silent service defection

Owners quietly stop coming to your network, and you never see it.

Disconnected feedback

Experience is never tied to whether they come back for service or buy again.

A years-long, siloed journey

Ownership spans many touchpoints, and the feedback sits in pieces.

How Numr answers it

Built for the whole ownership lifecycle.

01

Experience tied to the next service and the next car

The Journey Outcome widget above proves it: each stage is scored against the odds of what the owner does next.

02

Dealer by dealer, stage by stage

See exactly which dealers and moments leak, and why. Root-cause depth, not another rolled-up score.

03

Silent defection surfaced before the bay goes quiet

Coverage across every owner, not just the ones who reply, so a fading service relationship shows up early.

04

Every issue closed on the record

Hot alerts route the moment that matters to an owner, and the loop stays owned until it is closed.

The proof

The brands already on Numr.

Maruti Suzuki Toyota Volkswagen Skoda Royal Enfield GM Ather
Customer story

Sold, then gone by the first service.

A global automobile brand worked with Numr to connect the ownership journey to what customers actually did next. Nearly one in six owners never came back for their first free service. Showroom conversion sat around 2.5% overall, while the best-run dealers reached almost 13%. Engaged customers were 43% less likely to defect after that first service. By tying experience to behavior dealer by dealer, the brand lifted conversion and retention and brought acquisition cost down.

1 in 6
Owners never returned for the first free service
2.5% → 13%
Showroom conversion, overall vs. best-run dealers
43%
Engaged customers less likely to defect after first service
A global automobile brand, featured anonymously. Figures from the published case study.
Read the story

Start here

Bring your hardest question about the second sale.

A Numr demo runs on your questions, not a slideshow. Pick an owner and we open the journey. Ask why service visits are fading and we show the odds, dealer by dealer.